Thanks to AudienceProject’s brand lift measurement solution, Dailymotion helped one of its clients, an automotive brand, understand which effect their video ad had on ad recall, brand preference, and purchase intent.
In 2020, the global video streaming platform Dailymotion entered a new partnership with Danish tech firm AudienceProject, who provides a marketing and advertising platform that helps advertisers and agencies get the most value from their advertising spend and publishers get the most value from their inventory.
With its brand lift measurement solution, AudienceProject supports Dailymotion in proving the positive impact of advertising campaigns running in their video player.
Dailymotion has used this solution to help one of its clients, an automotive brand, understand which effect the client’s video ad had on ad recall, brand preference, and purchase intent in their target audience.
Specifically, Dailymotion did this by running a survey in its video player, asking questions relevant to the client’s campaign goals. By comparing survey answers from people in the target group who did and did not see the client’s video ad, Dailymotion was able to measure the impact of the video ad in the client’s target audience and document that the ad had a positive impact on the target audience for all three metrics.
“It is crucially important for us at Dailymotion to help our clients understand the actual impact of video ads running on our network. Thanks to AudienceProject’s brand lift measurement solution, we have been able to show one of our automotive brand clients that the money spent on our inventory has an actual impact on ad recall, brand preference and purchase intent. This has enabled us to strengthen the relationship with the client and offer an added value to our offering”, explains Baptiste Archambault, Director of Marketing and Growth Advertising at Dailymotion.
“We are thrilled to help Dailymotion achieve concrete results with our solution and we believe that such results can both increase the value of publishers’ inventory and advertisers’ media spend,” says Laurent Meuzard, Business Development Director France at AudienceProject.